The briefest of briefs

Here at PtG we work (and have worked) with many clients on data selections. Very often we are asked to take them on because thus far they’ve not had much luck in getting them right; everything from mailing deceased’s to not being able to get supporters into the right...

How to create a matchkey

First off, let me explain what a Matchkey is. It’s an alphanumeric (letters and numbers) string (line) that is unique to each record (supporter/person/constituent) in a data file. It is used to match against a matching string in another data file so that the two can...

Now you see me

In 2014 the Right to be Forgotten ruling against Google was made. Individuals have the right to request that on line sources remove links to information about them that they believe is detrimental to their life and/or wellbeing. This has now been re-articulated in the...

Swimwear model or train spotter?

Data isn’t sexy. I think we’re all agreed on that. This is probably why the pointy heads are trying to dress it up in killer heels and a skimpy outfit. And this is our failing! I think that by glamorising some parts of what we do, for some people, some of the time, we...

Don’t sweat the small stuff

Apparently the devil is in the detail, and for a lot of my clients, when I first meet them, they’ve had enough of the Devil and his pesky detail. This is the problem; you see your data and/or database in its entirety, and by default, all of its problems. You see “We...

Gone but not forgotten

My Dad died many years ago. Not quite as many years ago my lovely and ever patient Mum was still receiving bouncy, happy post for my Dad telling him that the new car registrations were soon coming out and that it was the absolutely perfect time for him to buy a new...
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