Major High

Now this may be a matter of terminology, but I’m not so sure it is. During my history as Charity Data Nerd the definition of Major Donor and High Value Donor have been pretty consistent. A Major Donor is a high net worth individual who may, or may not, have donated to...

How big’s yours?

I can’t write this without admitting to being of a certain age. The age where things age, drop or pack up, and being from a family where the optical genes have always been questionable, I find myself needing more and more glasses. I have the everyday ones, the reading...

The problem with hair

Hell’s teeth! I’ve had it with hairdressers. Admittedly today has been a weird day all round. There’s been stuff happening that just doesn’t happen on a regular basis. You know the sort of thing – an email comes in that elicits a WTAF, a phonecall leaves you making...

Beep Beep!

Growing up I used to watch the Roadrunner outsmart Wile E. Coyote. I used to get great enjoyment out of the latest disaster befalling him, usually at the hands of a purchase from Acme Inc. As I got older the cartoonified antics of the hapless duo made way for TV and...

Building consumer trust

I’ve made a good living managing data, analysing it and advising on how to get that data working harder. But I’m also a consumer. You’d think this would cause conflict, but I don’t feel it does. All of my clients know that the scientific matter-of-fact approach to...

Can I stop you for a minute?

At some point during general chit chat I’ll get asked the all important question; “So what do you do?” I try and explain but most people glaze over when I mention data and numbers, analysis usually makes them catatonic. What they hear is “Blah, blah, blah FUNDRAISING...
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