RFV: when, often and what

As regular readers know I usually try and come up with a pithy title for my blog. Try as I might I just couldn’t find one for RFV. It felt like giving a nickname to a wise and respected elder; disrespectful considering the years of wisdom that have been accumulated....

Segments. But where are the oranges?

I started to write a piece about RFV (which I’ll now talk about another time). As I was writing I realised the purpose of my blogs is to get people thinking about data and sometimes people don’t think about it because they don’t know where to start. I live and breathe...

A life less ordinary

Sometime ago I attended a really inspiring event hosted by a company called UK Changes (www.ukchanges.com). During the day there was one stand out piece based on lifestage. Now lifestage is the new kid on the block. By ‘new’ I mean it’s been around for years but no...
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