In out, In out, Shake it all about!

One of the things I’ve noticed recently is how little thought is given to retrieving data that goes into a database. In fact, I’ve seen a couple of instances where data is held outside of the main database specifically so it can be retrieved; a belief that retrieval...

The briefest of briefs

Here at PtG we work (and have worked) with many clients on data selections. Very often we are asked to take them on because thus far they’ve not had much luck in getting them right; everything from mailing deceased’s to not being able to get supporters into the right...

How to create a matchkey

First off, let me explain what a Matchkey is. It’s an alphanumeric (letters and numbers) string (line) that is unique to each record (supporter/person/constituent) in a data file. It is used to match against a matching string in another data file so that the two can...

ROI: Return of Intelligence

Over the years I’ve become inured to the request to “…find the ROI…” for x, y or Bob campaign. I’ve given up arguing the point about it. It’s got its uses, but to be honest, it never answers the question you’re really asking. It’s like playing the American TV...

Trend Setter

Last year I was prompted to write a suitably festive Christmas blog. Nearly a year on the ideas are still relevant? I often get asked to look at campaign reviews and results and more often than I’d like I see people making decisions based on scant evidence. I also...

So this is Christmas…

Dawn, Marketing Guru and Charlie, Keeper of Order both agreed “You really should write some seasonal blogs!” Easy for them to say, they don’t have to spin a story that involves data and Christmas. This is a good time to point out I write my own blogs. They might not...
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