ROI: Return of Intelligence

Over the years I’ve become inured to the request to “…find the ROI…” for x, y or Bob campaign. I’ve given up arguing the point about it. It’s got its uses, but to be honest, it never answers the question you’re really asking. It’s like playing the American TV...

The Return of the Luddite

The PtG team are always open to a bit of reflection and self-scrutiny. We’ve done quite a bit recently and one of the things we keep talking about is our adoption of back-to basics methods. We are thriving in a market where our competitors are all focused on...

Major High

Now this may be a matter of terminology, but I’m not so sure it is. During my history as Charity Data Nerd the definition of Major Donor and High Value Donor have been pretty consistent. A Major Donor is a high net worth individual who may, or may not, have donated to...

Trend Setter

Last year I was prompted to write a suitably festive Christmas blog. Nearly a year on the ideas are still relevant? I often get asked to look at campaign reviews and results and more often than I’d like I see people making decisions based on scant evidence. I also...

How big’s yours?

I can’t write this without admitting to being of a certain age. The age where things age, drop or pack up, and being from a family where the optical genes have always been questionable, I find myself needing more and more glasses. I have the everyday ones, the reading...
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