Are your events too eventful?
I think we can all agree that a well-considered event – either hosting or exhibiting – is a great way to reach potential customers; and not just any old customers, the right ones.
Why do they work?
If it’s an event you are hosting you can design the right mix of attendees – people your business works closely with, happy customers and potential customers – a heady mix that significantly increases the possibility of you getting business as a direct result of the event.
If you have chosen to exhibit at a bigger event, you know the people milling about all have an interest in what you have to sell; although you will have to bring your A game and make sure you’re the one people stop to talk to.
In terms of having a captive audience, events fall someway above cold calling and a little below incoming enquiries. So, what is it that stops us from doing them if they are so effective?
The usual reason is time and resource. Without a doubt, events are resource heavy and, as for most businesses they don’t happen often, the choices are limited to giving the task to someone in the organisation who will already have a job to do, or employ an event company at significant cost.
Is there an alternative?
PtG Business isn’t an event management company – so no creative clashes Dahling, just extra hands to help you realise your vision. We can provide the additional resource you need to plan and manage your event. We’re happy to do as much or as little as you want to in order to get your event from an idea into reality.
We offer two packages:
: Planning which can include venue finding, supplier and attendee management
From £25 per hour.
: On the day management, so you’re free to concentrate on your customers
– Full day £650 (up to 6pm)
– Evening £950
– Breakfast £500
Big, small, traditionally grand to innovative avant garde, we’re happy to help you get the most from your ideas.
And if you want to keep full control of your event, why not think about getting us to step in and do the day-to-day stuff, so that your team can focus on your event. From answering calls and doing the filing, to looking after your invoicing and fielding customer enquiries – we’re here to help you with the stuff you want help with, however you want that help and when you want it.
Call Julie or Charlie on 01462 713444 to talk about ideas and see how we can support your business.